A Reinterpretation of the worn environment.

The HOB Black Label and our streetwear collection B.Gold NYC, work symbiotically as a design collective which continually borrow from each others world.  Founded in 2012 by Brooklyn architect Winston Bartholomew Holder III, both are a cross-section between fashion and architecture. Ranging from Haute Couture to ready-to-wear, the collections indulge in leather goods, active wear, accessories, jewelry, interior design and furniture.

Removing itself from the conventional standards of fashion, the crew abides by an unprecedented set of ideals which go against the commercial flow. Focusing on the feel good aspect of quality fabrics, sustainability and hand applied technique with garments that blend smart wear with street-wear shapes using masculine, clean lines of understated deconstruction, reconstruction and transformation.


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